Understand our WHY
Can we, and should we, do marketing differently?
We live in a time when we're overloaded with information and endless stuff to buy.
Ads are everywhere, bombarding us with manipulative tactics to spend our money.
But here's the thing — as we become increasingly immune to marketing tactics, there's a growing temptation to employ psychological tricks that prey on our insecurities and fears. This blurs the line between effective promotion and dehumanising tactics…
You've seen those phrases: "Don't miss out", "limited offer", or "only a few left". They're designed to tap into our anxieties and push us towards impulsive purchases…
Let's hit the pause button for a moment.
Are these strategies really serving the collective good?
Do they contribute to a better world, or are they simply exploiting human vulnerabilities for quick gains?
And this raises an important question — can we, and should we, do marketing differently?
As humans, we crave genuine connections. It's a fundamental part of our nature. But strangely, we forgot this when it comes to marketing. We're taught that shameless self-promotion, tapping into our fears, and creating fake scarcity are the only ways to go.
But what if this approach doesn't sit right with you?
What if it's not only odd, but also the least effective and least fulfilling path you could take?
Here, we believe marketing is about building and nurturing relationships. It's about planting seeds, not rushing to pick the fruits.
And guess what? People want this change too!
The truth is, we're all *fed up* with these old-school marketing tactics.
They prioritise profit at any cost, leaving a bitter taste in your mouth.
Take Justin Welsh, a prominent voice in entrepreneurship with over 460,000 followers. After downloading a free resource, he received a staggering 22 emails in 40 days, all aggressively pushing a product. Needless to say, he didn't make that purchase.
Now, you might be thinking, "Maybe I should start a nonprofit to make a difference".
Non-profits are wonderful, but they also have a lot of limitations. They usually need donations and lots of volunteers to keep running. It's not always a sustainable model or the most effective way to create impact. The fact is, we will continue to desire and purchase products and services.
We don't think it's a black-and-white choice between being a "good-hearted nonprofit" or a "greedy corporation”.
That outdated way of thinking just doesn't make sense anymore!
Businesses have tremendous power to contribute to a better world. And simply put, they need profits to keep going.
So, no. This is not a nonprofit; it's a purpose-driven business. The world needs more of these.
The best part? You can join us in making it happen!
Join our global online community, where purpose-driven entrepreneurs and conscious marketers come together to learn, connect and grow so that we can create social impact and profits.
Ready to make a difference?