Transforming marketing from manipulative to conscious

A social enterprise on a mission to make marketing a force for good. 
Where social impact and profitability go hand in hand.

Trusted by and collaborating with

Reaching 25,000+ people through our community, content, and collaborations.

Three pillars. One ecosystem.

LEARN

CONNECT

GROW

LEARN

Build practical marketing skills through workshops, training, and courses.

Learn in ways that fit your life, in person or online, self-paced or in cohorts, always grounded in academic theory, hands-on experience, and real-world application.

This isn’t about learning cookie-cutter marketing tactics. It’s about aligning your skills with your values.

CONNECT

Join our free, private social space for professionals who believe marketing can be a force for good.

Share resources, ask questions, and learn alongside people who care about social impact as much as profitability. 

Connect without algorithms or noise, in an online platform created for depth and intentional conversation rather than virality.

GROW

Experience marketing support that feels less like a traditional marketing agency and more like a partner.

Our Conscious Marketing Studio works alongside you on visual identity, web design, copy, podcasts, social media, and content, grounded in your values and designed to move people to act.

Achieve results you can stand behind, and become an example of conscious marketing in action.

Why conscious marketing?

Marketing shapes perceptions. 

It influences behaviour. It literally tells people what to care about. That’s a lot of power.

Much of today’s marketing uses that power to push short-term gains at the expense of people and the planet. Think scarcity tactics that create anxiety, sustainability claims without real change, and design built to override informed choice.

We exist to move marketing away from these manipulative and extractive practices, toward approaches that help address social and environmental challenges.

Want to go deeper? ⬇️

Explore our impact projects

Discover our EU co-funded programs and collaborations.

Marketers for Regenerative Tourism

Reimagining tourism marketing to give back to people, places, and nature.

Voices for Climate Action

Helping women entrepreneurs amplify their climate impact through podcasting.

Is this for you?

If you’re half artist, half scientist — that’s classic marketer magic.

You care about social impact and need your campaigns to drive results, without compromising your values. If that resonates, you’re in the right place!

Whether you’re a communications professional, running a startup or small business, or working in a nonprofit organisation, we’ll help you find a path that fits where you are right now and where you want to go.

Listen to the podcast

Learn the essentials of conscious marketing through real stories and practical examples.

Listen on your favourite app:

Meet the team behind the scenes

What brings us together is a shared commitment to ethical business and marketing as catalysts for positive social and environmental change.

As a small, remote-first team, we work at the intersection of marketing, communications, impact, and systems change, collaborating closely with people and organisations who want their work to matter.

We operate as a for-profit organisation with a social impact mission, rooted in Estonia and working across Europe.

  • Claudia Guerreiro

    FOUNDER

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  • Daiva Dominyka

    CO-FOUNDER

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  • Catarina Monteiro

    BRANDING, ILLUSTRATIONS & GRAPHIC DESIGN

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  • Verónica Lawson Vilches

    COMMUNITY & CONTENT

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  • Marko Medar

    PROJECTS & OPERATIONS

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  • Shreya Krishnan

    PARTNERSHIP

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Beyond our core team, we collaborate with a trusted network of 50+ designers, strategists, researchers, and facilitators to support projects across disciplines and countries.

Alongside others reimagining marketing

Voices we admire and learn from, working toward more responsible marketing and communications.