Transforming marketing from manipulative to conscious

Helping marketers & communicators make marketing a force for good. 
Where social impact and profitability go hand in hand.

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EXPLORE OUR IMPACT PROJECTS
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Trusted by and collaborating with

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  • Logo featuring a stylized letter A inside a circle with the word 'AGAI' beneath it.
  • Ecosend logo featuring a stylized leaf and the company name in gray text on a black background.
  • The word 'jerico' written in white cursive font on a black background with a white circle to the right of the text.
  • WhomLab logo with a stylized human head outline and geometric design inside.
  • Text that says 'future' and '2023' in gray on a black background.
  • Freelancing for good logo with black background and white text.
  • Vibande Digital Marketing logo in black and white with stylized text and wave design.
  • Humble Mind logo with a stylized circular design and the text 'humble mind' on a black background.
  • Logo for Circles of Impact, featuring three concentric circles and the company's name.

Reaching 25,000+ people through our community, content, and collaborations.

Three pillars. One ecosystem.

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LEARN

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CONNECT

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GROW

Aligned with UN Sustainable Development Goal 12: Responsible Consumption & Production

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LEARN

Build practical marketing skills through workshops, training, and courses.

Learn in ways that fit your life, in person or online, self-paced or in cohorts, always grounded in academic theory, hands-on experience, and real-world application.

This isn’t about learning cookie-cutter marketing tactics. It’s about aligning your skills with your values.

LEARN WITH US
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CONNECT

Join our free, private social space for professionals who believe marketing can be a force for good.

Share resources, ask questions, and learn alongside people who care about social impact as much as profitability. 

Connect without algorithms or noise, in an online platform created for depth and intentional conversation rather than virality.

MEET THE COMMUNITY
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GROW

Experience marketing support that feels less like a traditional marketing agency and more like a partner.

Our Conscious Marketing Studio works alongside you on visual identity, web design, copy, podcasts, social media, and content, grounded in your values and designed to move people to act.

Achieve results you can stand behind, and become an example of conscious marketing in action.

WORK WITH US

Is this for you?

If you’re half artist, half scientist — that’s classic marketer magic.

You care about social impact and need your campaigns to drive results, without compromising your values. If that resonates, you’re in the right place!

Whether you’re a marketer or a communicator, running a startup or small business, or working in a nonprofit organisation, we’ll help you find a path that fits where you are right now and where you want to go.

Explore our impact projects

Discover our EU co-funded vocational education training programs.

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Marketers for Regenerative Tourism

Reimagining tourism marketing to give back to people, places, and nature.

STEP INSIDE
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Voices for Climate Action

Helping women entrepreneurs amplify their climate impact through podcasting.

PASS ME THE MIC

Why conscious marketing?

Marketing shapes perceptions.

It influences behaviour. It literally tells people what to care about. That’s a lot of power.

Much of today’s marketing uses that power to push short-term gains at the expense of people and the planet. Think scarcity tactics that create anxiety, sustainability claims without real change, and design built to override informed choice.

We exist to move marketing away from these manipulative and extractive practices, toward approaches that help address social and environmental challenges.

Want to go deeper? ⬇️

Listen to the podcast

Learn the essentials of conscious marketing through real stories and practical examples.

Listen on your favourite app:

SPOTIFY
APPLE PODCASTS
YOUTUBE
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Meet the team behind the scenes

What brings us together is a shared commitment to ethical business and marketing as catalysts for positive social and environmental change.

As a small, remote-first team, we work at the intersection of marketing, communications, impact, and systems change, collaborating closely with people and organisations who want their work to matter.

We operate as a for-profit organisation with a social impact mission, rooted in Estonia and working across Europe.

  • A woman with long red hair, blue eyes, and a bright smile, wearing a white top and a geometric necklace, standing against a white background.

    Claudia Guerreiro

    FOUNDER

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  • A young woman with fair skin and blue eyes is wearing an orange beret, a black top, and an orange knit cardigan. She is holding a white pen near her temple. The background features warm lighting with string lights and a brick wall.

    Daiva Dominyka

    CO-FOUNDER

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    Catarina Monteiro

    BRANDING, ILLUSTRATIONS & GRAPHIC DESIGN

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  • A woman with shoulder-length brown hair, blue eyes, and fair skin, smiling slightly while holding a drink with ice. She is wearing a black top adorned with small decorative elements and a delicate necklace, sitting in front of a light blue wall with a framed picture.

    Verónica Lawson Vilches

    COMMUNITY & CONTENT

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    Marko Medar

    PROJECTS & OPERATIONS

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    Shreya Krishnan

    PARTNERSHIP

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Beyond our core team, we collaborate with a trusted network of 50+ designers, strategists, researchers, and facilitators to support projects across disciplines and countries.

Alongside others reimagining marketing

Voices we admire and learn from, working toward more responsible marketing and communications.

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  • Illustration of the Earth with a speech bubble saying 'Can marketing save the planet?'
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  • Logo of Content For Good & Co with stylized speech bubble and red underline
  • Graphic design with text reading 'Creatives for Climate' in black font on a white background, with some words underlined.
  • Text reading "HUMAN Gender MARKETING" in various colors.
  • Text reads 'Marketing For Hippies' on a black background with white font.
  • The Marketing Kind logo with black text and a small orange flame icon above the 'i' in "Kind".
  • Black logo with the letters 'D' and the words 'Purpose Disruptors' showing.
  • Sustainable Marketing Compass logo with a colorful circular arrow design and text.
  • Zebra Growth logo with stylized 'Z' in dark blue above the text 'Zebra Growth'.