If you're half artist, half scientist — that's classic marketer magic.

You might run marketing for a destination organisation, tourism board, hotel, agency or tour operator. You might be a consultant, content creator, brand strategist, PR specialist or data analyst with tourism clients. Or you might be building a small tourism business of your own and doing the marketing yourself.

If you're after fast funnels or cookie-cutter tactics, this won't be your thing. But if you want practical skills and a real campaign brief for your own project, you're in the right place.

The first edition (2025–2026) was co-funded by the European Union through Erasmus+. As part of that project, everything produced, including the open-source toolkit, remains freely available.

The second edition is independently run and funded through participant fees. This means there are no scholarships or eligibility restrictions. Anyone, anywhere in the world, can join.

Both participation options include:

• The full seven-chapter programme

• Four practical Labs

• Access to the learning community on Circle

• Personal feedback on your final Conscious Marketing Brief

• A certificate of completion

The Online Group Cohort costs €500 + VAT and also includes:

• Seven facilitated live sessions

• A guest practitioner panel

• Weekly peer learning and feedback

The Self-Paced Training costs €150 + VAT.

We've deliberately kept the programme fee as low as possible to make it accessible to both individuals and organisations.

VAT is added on top of the programme fee because it is a legal tax requirement. The amount of VAT depends on the country where the payment is made and, where applicable, your VAT registration status. The correct VAT amount will be calculated automatically during checkout.

If you'd like your employer to cover the cost as part of your professional development, we're happy to help.

Email us at support@conscious-marketing-movement.com](mailto:support@conscious-marketing-movement.com and we can provide:

• An invoice addressed to your organisation

• A summary of the programme, learning outcomes, and expected time commitment

• Guidance to help you present the programme as a professional development opportunity within your organisation

Many organisations have training and development budgets, and we're happy to provide any additional information your employer may need to support your request.

You'll work through seven chapters — from understanding regenerative tourism and listening to a place, to conscious storytelling, partnerships, and building your campaign — with real projects like Tertulia Coliving and Montagna Fiorentina as case studies.

Along the way, four practical Labs each produce one piece of a Conscious Marketing Brief for your own place, brand or client: an 800–1,500 word campaign plan written to hand to a collaborator. Complete the programme and pass the assessment (Lab work and final brief together, pass mark 60 out of 100) and you'll receive a certificate recognising your participation in this hands-on vocational training programme.

Registrations are open from 1 August to 2 October 2026.

The programme runs from 5 October to 23 November 2026. Your final Conscious Marketing Brief is due by 1 December, and certificates will be issued by 11 December.

A new chapter from the Self-Paced Training is released every Monday. You can complete each chapter and its accompanying Lab at your own pace during that week, allowing you to fit the learning around your schedule while staying aligned with the rest of the cohort.

Plan to dedicate around 1.5 to 2 hours per week to working through the chapter and completing the Lab.

If you join the Online Group Cohort, you'll also take part in a 90-minute live session every Tuesday evening (6:00 to 7:30 PM CEST/CET). These sessions build on the week's chapter through discussion, peer feedback, reflection, and Q&A.

Every Lab contributes directly to your final Conscious Marketing Brief, so you're not completing extra assignments. You're building a practical deliverable for your own tourism project, one step at a time.

Everything happens online.

The self-paced chapters, Labs, resources, and community are hosted on Circle, our learning and community platform. This is where you'll access the weekly content, connect with other participants, ask questions, and submit your final Conscious Marketing Brief.

If you join the Online Group Cohort, you'll also take part in seven live sessions on Zoom, held every Tuesday from 6:00 to 7:30 PM (CEST/CET).

These sessions are not lectures. The core learning happens in the self-paced chapters. The live sessions are designed for discussion, peer feedback, reflection, accountability, and Q&A. They help you apply what you've learned to your own tourism project.

Can't make a session? All live sessions are recorded and shared with Online Group Cohort participants, so you can catch up if you occasionally miss one. We encourage you to join live whenever possible because the discussions, peer feedback, and conversations are an important part of the experience.

If you already know that most Tuesday evenings won't work for you, the Self-Paced Training is likely the better fit. If you're unsure which option to choose, contact us at support@conscious-marketing-movement.com. We're happy to help you decide.

We understand that plans can change.

If you're no longer able to participate, you may transfer your place to a colleague or another person before the programme begins. Simply email us and we'll update the registration.

To make this programme as accessible as possible, we've deliberately kept the participation fee much lower than the actual cost of delivering a hands-on training programme with facilitation, feedback, and community support. Rather than increasing the price for everyone to cover potential cancellations and refunds, we've chosen to keep the fee affordable.

For this reason, registrations are non-refundable.

If you're unsure whether the programme is the right fit before you enrol, please get in touch at support@conscious-marketing-movement.com. We'll be happy to answer your questions and help you choose the option that's right for you.

It takes a village to run a programme like this, and we love working with people and organisations who share our vision for tourism that gives back. 

You could join as an ambassador and share the programme with your network (we'll provide ready-to-use materials and thank you publicly), contribute as a guest practitioner with real-world experience in regenerative tourism, or support the programme as a partner or sponsor.

If any of that feels right for you, email us at support@conscious-marketing-movement.com.