If you’re half artist, half scientist — that’s classic marketer magic.

You might be a content creator, brand strategist, PR specialist, data analyst, entrepreneur, or someone helping a small, independent tourism or hospitality project tell its story. We especially welcome professionals working with small tourism businesses, where marketing can help create authentic, community-led experiences that make rural places thrive.

If you’re after fast funnels or cookie-cutter tactics, this won’t be your thing. But if you’re ready for meaningful, lasting impact, you’re in the right place.

Here’s what you’ll get:

• An immersive experience

Learn at Tertulia Coliving — a real example of regenerative tourism. Then, keep the momentum going with 6 online sessions to put your skills into action.

• Hands-on, real-world learning

Take part in workshops, field visits, and co-create a real marketing campaign with your peers and the local community.

• A network that lasts

Meet marketers, tourism professionals, and community leaders from across Europe. Share ideas, co-create solutions, and as a bonus, get access to the Conscious Marketing Movement online community to keep the conversation going after the program ends.

Click here to apply

Psst… If you’d like to hear more about the program in our own words, we hosted a live Q&A session on 11 September 2025 where we answered common questions and shared how the program works in practice.

Watch the Q&A replay

If you have EU income tax residency and work in tourism (or aspire to) and your role involves marketing, you can apply for one of 10 EU-funded scholarships.

The scholarship covers:

• All in-person and online training 

• Accommodation at Tertulia Coliving during the in-person week

• Breakfast, lunch, and dinner during the in-person week at Tertulia Coliving 

• Transportation from Florence, Italy to Tertulia Coliving (and back)

Please note: 

• Travel to and from Florence (from your home or destination) and personal expenses are not covered.

• On some days, we may have activities outside of Tertulia Coliving; meals during those outings are not included and will be at your own expense.

Click here to apply

We’ve kept the program small — just 10 participants — so you’re never just another face in the crowd. You’ll be part of a close-knit group, learning, creating, and making an impact together.

Here’s a little preview of what you will learn and do:

• Dive into regenerative tourism and conscious marketing with Tertulia Coliving as your living case study

• Learn by doing through hands-on workshops, immersive field visits, and creative collaboration

• Walk away with strategies and resources you can apply in your work right away

• Work side-by-side with your peers and the local community to shape a real marketing campaign

• Leave your mark by co-creating an open-source toolkit for regenerative tourism 

Check the full agenda here

1 – 14 September 2025: Submit your application

Submit your application form. There are 10 EU-funded scholarships available. Please apply before 14 September 2025 to be considered. 

19 September 2025: Get your results

Receive an email with your application outcome and next steps.

29 September 2025: Join the online onboarding

Join us from 5:30–6:30 PM CEST to meet your cohort, connect with trainers, and set shared intentions for the training program.
Recording will be available, but joining live lets you feel the energy and start building connections right away.

11–18 October 2025: Immerse yourself in Tuscany 

Spend a week at Tertulia Coliving learning, connecting, and creating with your peers. Join workshops, a networking event, and collaborative sessions to develop a real marketing campaign for Tertulia Coliving – applying your new learnings and existing skills to promote a regenerative tourism project with real impact.

Full-day participation ensures you get the most from this hands-on experience.

29 October – 3 December 2025: Continue the journey online

Join us every Wednesday from 29 October to 3 December (6 weeks in total) at 5:30–7:00 PM CET. Apply what you learned in Tuscany, work on your group project, and get feedback from trainers, learn from guest experts, and co-create the open-source toolkit.

Recordings will be available, but live participation offers the opportunity to exchange ideas and receive real-time feedback.

1 February–31 March 2026: Share the open-source toolkit

Help share the open-source toolkit built from our work during the training. You’ll be credited as a contributor alongside all participants, ambassadors, and partners. Flexible timing: you can do it at your convenience.

The in-person week takes place at Tertulia Coliving in rural Tuscany. Each day will include workshops, group sessions, and community living activities, with time built in for reflection and connection.

How do I get to Tertulia?

We encourage you to consider practising slow travel when making your way here, opting for transportation methods that are better for the environment.

• The closest train station is Vicchio, Tuscany (approx. 1 hour direct train from Florence).

• Closest airports: Florence, Pisa, and Bologna.

From Vicchio station, we will arrange group shuttles to Tertulia Coliving. A few days before the training, we’ll coordinate arrivals and departures together.

How is food organised? Will my dietary requirements be respected?

All meals at Tertulia Coliving are included. Our local Italian chef prepares seasonal, vegetarian cuisine, and most dietary requirements can be accommodated. Please let us know in advance about your preferences or restrictions. Meals outside of Tertulia Coliving are at your own expense.

What room options do you have?

Accommodation is in shared rooms, and we will do our best to pair participants by gender.

👉 For more details about the space, please visit the Tertulia Coliving website.

We understand that plans can change. Unfortunately, if you cancel less than 14 days before the in-person training, it will take us extra time and resources to find and prepare a replacement, and some costs (like accommodation and meals) are already committed.

Here’s our cancellation policy:

• Scholarship participants — €250 fee to help cover these costs

It takes a village to run a program like this, and we love working with people and organisations who share our vision for tourism that gives back. We are currently looking for sponsors for our project.

• Who you are: An impact-driven brand, foundation, or organisation that believes tourism can be a force for good

• What you’ll do: Your sponsorship funds the contributors — experts and organisations who lead our online sessions with knowledge of regenerative tourism, guidance on EU sustainability regulations, real-world examples of rural tourism projects, and practical tools participants can use right away. Your support doesn’t just cover their fees, it ensures participants gain access to world-class insights and hands-on tools that can transform rural tourism in Europe.

• What you get: Prominent recognition as a key supporter across all project communication channels — including social media, newsletters, events, the open-source toolkit, and more — plus the opportunity to help create tourism that leaves places better than we found them. 

💡 Sponsorships start at €500.

📩 Interested? Contact us at team@conscious-marketing-movement.com

Here’s how we’re making a difference:

• Offering vegetarian meals

• Minimizing single-use plastics

• Encouraging low-carbon travel options 

• Prioritizing digital materials over printed ones

• Supporting partners and spaces that align with our commitment to regeneration

And, of course, we encourage all participants to offset their carbon footprint whenever possible so we can collectively contribute to a better planet while enjoying this experience together.