Marketers for Regenerative Tourism Toolkit

Marketing that gives back to the places you work with

Most tourism marketing asks how to bring in more visitors.  This free toolkit helps you start with what a place needs, then plan marketing that supports the people who live there.

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A virtual meeting with 15 participants, each in their own home, smiling and looking at the camera. Some have bookshelves, decorated backgrounds, or festive decorations behind them.
A group of people sitting closely together outdoors on grass, under trees, with some items and shoes spread on a blanket, engaging in conversation or activity.

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2 languages

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Free to use and share

What’s inside this free toolkit

  • A campaign canvas. Work out why your campaign exists, who it’s for, and what change it should support.

  • A five-point check for your messages. Test your messages, channels and offers against Calm, Clarity, Choice, Consent and Credibility, so you promote a place honestly.

  • A partnership map. See who you can work with locally to reach further and share the benefits.

  • Two case studies from Tuscany, Italy. See how Tertulia Coliving and Montagna Fiorentina put these ideas into practice, including the limits they ran into.

Use them straight away with your own place, brand or clients.

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Choose your language

Use this free toolkit to plan marketing that helps small, community-led tourism in rural areas.

🇬🇧 English edition

Start reading in English.

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🇪🇪 Eestikeelne versioon

Loe eesti keeles.

LAADI ALLA PDF
Logos of three organizations: a colorful circular design for Conscious Marketing Movement, a green circle with an A inside for AGAA, and the European Union flag with a caption 'Co-funded by the European Union'.

Project Title: Regenerative Community-Based Tourism: reviving rural areas through regenerative coliving and conscious marketing (RCT2025) | Project Reference: 2025-1-IT01-KA210-VET-000351696

Views and opinions expressed are those of the authors only and do not necessarily reflect those of the European Union or INAPP.

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Turn these ideas into a conscious marketing brief for your own tourism project, with personal feedback from our team. Start whenever suits you.

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Two women having a conversation outdoors in a mountainous area, one holding a plate with food, under a large tree with mountains in the background during sunset.